Client Login
|
The facts are inescapable Driven by the inexorable rise of digital media, massive changes have taken place in the marketplace |
|
In today’s digital media world, consumers are very much in charge. With an infinite choice of interactive content available on multiple devices, to access whenever and wherever your customers choose, how can you be sure your message is getting through? An increasing reliance on search, price comparison websites, blogs and social networking sites means that the consumer’s path to purchase has changed for good. Yet despite this fundamental shift, advertising models have been slow to react. Many are still built around the broadcast-led ‘push’ model, and have failed to adapt to the rapid change in consumer media behaviour. More effective planning for a more complex market At Billetts we have developed with our clients a new programme designed to help build and execute more effective planning for this new, dynamic and complex media environment and, ultimately, to deliver more demonstrable ROI. We call it Marketing Investment Management. Although Billetts is best known for media auditing, Marketing Investment Management is built around a powerful range of techniques, tools and practices that help optimise value at every stage of the planning and execution process. |
A uniquely comprehensive perspective With consumer behaviour now driving strategy as never before, data is – without question – the new currency for marketing and media planning. At Billetts, we have the UK’s largest marketing and media database and consequently a uniquely comprehensive view of the changing market. In response to the declining relevance of the old demographic and lifestyle-based profiling techniques, we have developed new and effective ways to consolidate, analyse and interpret data. These techniques are the foundation stones of Marketing Investment Management. Complete impartiality Most importantly, we can also guarantee complete impartiality – objective insights and totally impartial recommendations. We don’t buy or sell media, for example, and therefore have no reason to bias our judgments towards anything other than the most effective solutions for our clients. In short, Marketing Investment Management will always give you a totally independent viewpoint, supported by the best and most objective data available. Our goal is simply to help you invest your marketing and media budgets in the most effective way possible, in today’s increasingly complex marketing environment. |
|